Who are we?

Your Digital Coach is a team of experienced professionals, headed by James McRoy, who have successfully delivered Digital Services to thousands of North East companies.

The amount of technological change and advances in digital systems means that merely keeping up with the latest and most effective techniques is in itself a full-time job; the amount of time and money we spend updating our information is mind-blowing, but this is something we have to do to keep abreast of latest information that we can then help our clients to implement to keep ahead of their competition.

Not keeping up to date with the latest trends and revisions can be disastrous to a company who relies on the internet for the majority of their business; a change in the Google search algorithms (which happens quite often) can derank a company overnight – today number one, tomorrow nowhere!

In addition, if you haven’t moved to digital adoption, you will be left behind by the new upstarts who really know how to maximise their presence online.

If you think that this an exaggeration, we are currently working with a company with a quality record, 30 years in the business who is being trounced by a newcomer – who used to work for him!

The newcomer went digital while the old hand thought that his word of mouth marketing and reputation was good enough to sustain the business and beat off the competition.

While we are playing catch-up at the moment, we do have a few tricks up our sleeves to put him back on track in a short space of time.

Don’t let this happen to you – take our online business benchmarking assessment to see how you measure up.

James McRoy

James McRoy

Marketing Director

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  • Brand Strategy 80%
  • Internet Marketing 60%
  • Search Engine Optimisation 70%
  • Online Reputation Management 90%
  • Online Adverting Campaigns 60%
Gavin Cole

Gavin Cole

Technical Director

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